How do we balance ethics, privacy, personalisation, performance and relevance?
Businesses rely on the marketing reach and revenue generated from ads on major tech platforms. But with dubious track records regarding privacy and user safety, is the answer to boycott ads on these platforms altogether?
How do we balance ethics, privacy, personalisation, performance and relevance?
Businesses rely on the marketing reach and revenue generated from ads on major tech platforms. But with dubious track records regarding privacy and user safety, is the answer to boycott ads on these platforms altogether?
FB relies on business ads, and businesses rely on FB ads. Not all businesses are in a position where they can easily turn off their Facebook ad spend overnight. But there will be ways that businesses can diversify their marketing/ad spend so that not all their eggs are in one basket - risk mitigation and a step towards more ethical ad spend.
Is spending ad money on FB morally dubious and why? Examples where businesses have left, what the impacts have been on revenue? What are alternative, practical ways of marketing & advertising? Should businesses be okay with taking a hit in sales to move away from FB ads?
The undue/unchecked influence that FB gets from all the ads enables them to manipulate people and societies away from sustainable consumption; hyper-targeting subconsciously shifting behaviour. If you pull that away, they have less power overall. Maybe too many ‘theory of change’ leaps / steps to get there. Businesses acting out of their values - do you care about customers’ privacy while growing your revenue?
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