Greenwashing or the way of the future? How do businesses successfully transition from traditional practices?
Businesses from smallholders to McDonalds are talking about regenerative agriculture. Greenwashing or the way of the future? How do businesses successfully transition from traditional practices?
Greenwashing or the way of the future? How do businesses successfully transition from traditional practices?
Businesses from smallholders to McDonalds are talking about regenerative agriculture. Greenwashing or the way of the future? How do businesses successfully transition from traditional practices?
Businesses from smallholders to McDonalds are talking about regenerative agriculture, but the term is vulnerable to greenwashing without proper regulation and certifications in place. It could provide an alternative to conventional farming, but we are not yet at the tipping point of businesses taking it up.
What is regenerative agriculture and its defining characteristics? How does it differ from conventional agriculture? What are the impacts compared to other methods of agriculture? What sort of regulations are needed? What are the measures to say what is regenerative agriculture and what isn’t? Is there widespread evidence of its benefits? What are the barriers to taking it up - how hard is it to implement, does less food get produced at first, what kind of expertise is needed, push back on “the way it’s always been done”
Agriculture is one of the most important industries, as it provides the basic essential of food for people. It is also one of the most important due to its scale of land and resource use - making changes here can create huge ripple effects. Potentially huge ecological benefits through regenerative practices.
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