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Heinz Tomato Ketchup Introduces First 100% Recyclable Cap Delivering the Perfect, Eco-Friendly Squeeze

Published:

July 7, 2021

https://www.businesswire.com/news/home/20210707005759/en/

Heinz Tomato Ketchup Introduces First 100% Recyclable Cap Delivering the Perfect, Eco-Friendly Squeeze

Key finding

Heinz created 45 different designs

on their mission to create the new recyclable cap

Printed in-house using a state-of-the-art 3D printer, Heinz then followed a rigorous testing procedure to make sure the cap met the highest quality standards. Given the volume of their annual product sales, this seemingly minor change may go on to create a major positive impact at scale.

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your internal processes

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Help your customers

change their behaviours and give clear directions

Clear communication to customers about what to do with the packaging after they use it will help to make your chosen packaging system more effective in practice.

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Upstream Innovation

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Getting out of this Pickle

Step back and ask yourself these questions:

What were the reasons for choosing a certain set of materials, a supplier, or a system? Do the reasons for these decisions still stand, or is there room to move? What aspects of your current packaging are the most environmentally costly? What aspects are the simplest to improve? Are there components in your current packaging that could be removed altogether?

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The success of a refill system

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"Beauty Kitchen is doing a fabulous job of educating their customers about the importance of plastic packaging reduction and shifting out of single-use packaging. They credit that educational process with the success and the acceptance of this program by their customers.”

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Beauty Kitchen

has designed and implemented an effective packaging refill system

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