Sustainability in packaging: Inside the minds of US consumers
October 21, 2020
A survey of consumer sentiments towards sustainability in packaging revealed that for beverages and household products in particular, customers are requesting more glass packaging. However, life cycle assessments have shown that glass bottles may have a greater negative environmental impact than their plastic counterparts.
Whatever systems your packaging fits into, you can take steps to track and ensure that the systems are working properly. If you find they aren’t functioning as well as they could, identify the pain points and work to reduce them. Reliable data is invaluable here.
Clear communication to customers about what to do with the packaging after they use it will help to make your chosen packaging system more effective in practice.
This is one example of how businesses are innovating and moving towards circularity in their packaging. Globally recognised frameworks and certifications are readily available and can help your business to set the course to improve your packaging.
What were the reasons for choosing a certain set of materials, a supplier, or a system? Do the reasons for these decisions still stand, or is there room to move? What aspects of your current packaging are the most environmentally costly? What aspects are the simplest to improve? Are there components in your current packaging that could be removed altogether?
"Beauty Kitchen is doing a fabulous job of educating their customers about the importance of plastic packaging reduction and shifting out of single-use packaging. They credit that educational process with the success and the acceptance of this program by their customers.”
“Beauty Kitchen has developed a really exciting program called “Return, Refill, Repeat”, which is a packaging refill system. They have designed their packaging to support the system, made from aluminium and glass jars and bottles. They're making it possible to move away from single-use packaging and promoting refilling of packaging, which is high up on the hierarchy of sustainable packaging strategies.”