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Packaging sustainability and greenwashing


September 16, 2019

Dr. Gregor Radonjič


Packaging sustainability and greenwashing

Key finding

LCAs and the risks

“Although methodological tools like Life cycle assessment (LCA) can enable quantification of environmental burdens and impacts over the whole life cycle of a product, they can even increase the risk of greenwashing if poorly conducted or communicated. Same is true when packaging sustainability protocols and guidelines are followed in a too narrow way.”

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