Susan Thomas: Asda refill trials
May 1, 2022
"Those barriers are really all related to a natural fear of trying something new: What if I do it wrong, or spill it all over the floor? Am I allowed to bring my own container or do I need to buy yours every time? How much is it going to cost, and will it be cheaper than my usual packaged line? Is it really worth the effort?"
Whatever systems your packaging fits into, you can take steps to track and ensure that the systems are working properly. If you find they aren’t functioning as well as they could, identify the pain points and work to reduce them. Reliable data is invaluable here.
Clear communication to customers about what to do with the packaging after they use it will help to make your chosen packaging system more effective in practice.
This is one example of how businesses are innovating and moving towards circularity in their packaging. Globally recognised frameworks and certifications are readily available and can help your business to set the course to improve your packaging.
What were the reasons for choosing a certain set of materials, a supplier, or a system? Do the reasons for these decisions still stand, or is there room to move? What aspects of your current packaging are the most environmentally costly? What aspects are the simplest to improve? Are there components in your current packaging that could be removed altogether?
"Beauty Kitchen is doing a fabulous job of educating their customers about the importance of plastic packaging reduction and shifting out of single-use packaging. They credit that educational process with the success and the acceptance of this program by their customers.”
“Beauty Kitchen has developed a really exciting program called “Return, Refill, Repeat”, which is a packaging refill system. They have designed their packaging to support the system, made from aluminium and glass jars and bottles. They're making it possible to move away from single-use packaging and promoting refilling of packaging, which is high up on the hierarchy of sustainable packaging strategies.”