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Susan Thomas: Asda refill trials



May 1, 2022

Susan Thomas


Susan Thomas: Asda refill trials

Key finding

Key barriers

to customers embracing the refill system

"Those barriers are really all related to a natural fear of trying something new: What if I do it wrong, or spill it all over the floor? Am I allowed to bring my own container or do I need to buy yours every time? How much is it going to cost, and will it be cheaper than my usual packaged line? Is it really worth the effort?"

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