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“Gravity” and the Packaging of B2C Cross-Border Ecommerce

Springer International Publishing

Published: 

April 7, 2020

Tim Walsh
Springer International Publishing
🡥

https://link.springer.com/chapter/10.1007/978-3-030-34532-7_14

“Gravity” and the Packaging of B2C Cross-Border Ecommerce

Key finding

Customers expect convenience

and industries rely on customised packaging that's affordable

Supply chains are far more complex, with online sales only driving the complexity further as cross-border commerce expands and last-mile problems continue.

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