SEASON 1

The great packaging pileup: finding better ways to wrap up our goods

How can businesses improve their approach to packaging, maximising its value and eliminating waste?

"We need to fundamentally rethink and redesign packaging systems for the circular economy and, in some cases, the form of the product itself."

Monica Becker
Cradle to Cradle Products Innovation Institute
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Who it’s for

Your business wants to reduce packaging and keep materials in the economy and out of waste.

1 thing you’ll get out of it

Insight into current developments and impacts to help your packaging decisions.

Why it matters

Because the amount and types of packaging we generate and use each day is untenable.

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Packaging serves a form and function, and it isn’t a case of one size fits all: for every product, there are a different set of requirements. But the amount of packaging waste we generate each day is untenable. So what does it take to eliminate packaging, or innovate so that its embedded energy and value can be maximised?
Join us as we unpack the pickle of packaging.

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We're always looking for case studies, experts and the latest studies to feature in our research. Let us know if you have something to say.

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SEASON 1
EPISODE 1

Podcast 1 "Title"

This is part one of our series on the great packaging pileup: finding better ways to wrap up our goods. How can businesses improve their approach to packaging, maximising its value and eliminating waste?

SEASON 1
EPISODE 2

Podcast 2 "Title"

This is part two of our series on the great packaging pileup: finding better ways to wrap up our goods. How can businesses improve their approach to packaging, maximising its value and eliminating waste?

Podcast
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All fired up and ready to take action?

Find out where to focus your efforts towards getting out of this Pickle.

1. Start with the parts you can solve, now

Take a step back and have a fresh look at the packaging decisions your business has already made.

“Don’t rush to do things at scale. It helps you understand the customer really, really well, because only when you understand what the pain points are, will you be able to address these and scale it up successfully.” 

Lokesh Sambhwani
ReCube India
2. Find your framework

Globally recognised frameworks and certifications are readily available and can help your business to set the course to improve your packaging.

“We operationalize our vision through the Cradle to Cradle Certified program, which is a global, science-based, multi-attribute certification that addresses five critical areas of sustainable performance.” 

Monica Becker
Cradle to Cradle Products Innovation Institute
3. Get your packaging system working in practice

Review your current suppliers. Help customers change their behaviours and give clear directions.

“People see there’s a packaging problem, and decide to use glass, but glass is not the solution either because glass has got a huge environmental footprint. It's a really interesting dilemma."

Anna Ross
Kester Black

Tools for taking action

Find out where to focus your efforts towards getting out of this Pickle.

Go deeper

Read the report, dive into our database of findings, or listen to a podcast to hear more from the experts on this topic.

Get coaching

Get support and challenge in the process of creating and executing on your impact agenda.

Book a workshop

Engage your wider team on this topic through a workshop with one of our leaders, with case studies, tools and actions to share.

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SEASON 1

The great packaging pileup: finding better ways to wrap up our goods

We need to fundamentally rethink and redesign packaging systems for the circular economy...

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