"They like to see stuff tested... That path through pilot programs and repeated testing is sort of the death march for lots of startup companies. You just can't get to the other side and get to the point of making revenue."
"Activated carbon is like a sponge. If you have a Brita filter in your home or pitcher based systems, what's in there is activated carbon, to pull out the chlorine and take out the odour, and a lot of the things that affect the taste of the water. [We added] an additional capability to that basic carbon structure, to be able to pull dissolved metals out."
"We're taking the world's most plentiful ag waste product, which is rice hulls, and converting it into a water filtration media that can help to clean up water around the world. It's a new application of an old technology. A lot of people call it biochar."
"...which means you cook it in the absence of oxygen. What that does is it doesn't release carbon dioxide and methane; instead you convert it into a stable carbon format.”
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