AUG 2022

The Real Gap Between Intention & Impact.

REPORT: Doing Good in Business

Businesses across the spectrum want to improve their impact even when it isn’t a primary purchase driver for customers. Climate Action, Packaging Waste & Equality/Diversity seen as the most challenging impact areas to overcome right now.

The challenge is in turning intention into real change.

Business Leaders
icon of people black outline

Who it’s for

Business leaders seeking insight into how they can improve their impact.

1 thing you’ll get out of it

The key internal challenges you need to overcome to create change.

Why it matters

Making an impact in business isn't a principal, it's all in execution.

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In April & May 2022 we surveyed leaders and managers in small to large organisations to understand where businesses stand on profit and impact, what needs to be done and importantly what's holding them back.

We got prompted and unprompted responses from 37 questions from self-evaluation to customer perceptions; key barriers to achieving impact to balancing profit & impact.

All fired up and ready to take action?

Ultimately it’s about good change management - aligning people, incentives & actions - and make progress.

1. Put focus into fewer areas

Narrow down your focus, align them with existing projects / BAU, achieve short term progress and build momentum.

"Being an investor backed company, our goals and targets are set by the investors."

2. Set clear goals & framework for success

Align on what success looks like for the organisation and teams. Set realistic, tangible goals for 3, 6, 12 and 18 months.

“We try to do our best but have no structured processes.”

3. Ensure people of authority have clear responsibilities

Ensure each focus area and goal has clear responsibilities and ownership.

"There is much more we could be doing to measure, report and improve on our impact."


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What is The Business Pickle?

Wising up to the business of good

Using business as a force for good can be quite the pickle. While you want to balance profit with purpose, real-world challenges get in the way. We don’t have all the answers at The Business Pickle, but we sure have fun seeking them out.

No lectures or silver bullets. Just lessons learned, research uncovered, and experiences shared by some of the world’s brightest voices on making an impact through business.

Explore our research

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Avoiding the next funder-created roadblock

Businesses give billions to nonprofits every year. But what if the way you donate hurts instead of helping?
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Putting value back into our food system

With our population set to reach over 9 billion by 2040, can businesses feed people not at the cost of our planet?
Report cover: the great packaging pileup; finding better ways to wrap up our goods

Unwrapping our options for better packaging

How can businesses improve their approach to packaging, maximising its value and eliminating waste?