Share your insight

Cross icon to indicate user to close box

We'll review your information as part of our ongoing research.


We spoke with the Super Entrepreneurs Podcast about using business as a force for good.

Business as a force for good with the Super Entrepreneurs Podcast

May 25, 2023
June 29, 2023
Business as a force for good with the Super Entrepreneurs Podcast

Our co-founder Gill caught up with Shahid from the Super Entrepreneurs Podcast to talk about using business as a force for good.

Subscribe to get our newsletter sharing insights, case studies and trends.

Thanks for signing up, keep an eye out.
Oops! Something went wrong while submitting the form.

Our co-founder Gill was a guest on Shahid Durrani's Super Entrepreneurs Podcast, which features insightful and engaging conversations with leaders and experts from the entrepreneurial niche.

The episode spanned the backstory of the Pickle, some practical tips on creating sustainability plans and improving your impact as a business, as well as a more philosophical discussion on motivation and finding meaning in our work, all of which made for an interesting discussion!

The gap between intention and impact

“70% of [surveyed] leaders agreed that they had a responsibility to create positive impact (...) but at the same time only 40% of those people felt personally responsible. So I think people are waking up to the idea that businesses can be doing good, but there's a gap there that we've found of the kind of the personal ownership to create positive change.”

How can businesses start on a journey of improving their impact on people and the planet?

“Don't feel overwhelmed, just try something today that you weren't doing yesterday and build from there.”

Businesses don’t need to reinvent the wheel when it comes to impact. They can engage with a bunch of really helpful frameworks and certification programs that are already in place. Finding that real connection between what a business stands for and the impact they want to make is key to sparking meaningful change.

We hope you enjoy this insightful chat. Take a listen here and let us know what you think.

Using business as a force for good can be quite the pickle. While you want to balance profit with purpose, real-world challenges get in the way. We don’t have all the answers at The Business Pickle, but we sure have fun seeking them out.

No lectures or silver bullets. Just lessons learned, research uncovered, and experiences shared by some of the world’s brightest voices on making an impact through business.

arrow right white

Explore our research

Report cover page - The billion dollar question of corporate giving.

Avoiding the next funder-created roadblock

Businesses give billions to nonprofits every year. But what if the way you donate hurts instead of helping?
Report cover: We waste a third of our food. What can businesses do about it?

Putting value back into our food system

With our population set to reach over 9 billion by 2040, can businesses feed people not at the cost of our planet?
Report cover: the great packaging pileup; finding better ways to wrap up our goods

Unwrapping our options for better packaging

How can businesses improve their approach to packaging, maximising its value and eliminating waste?

Stay up to date


Get the latest research, case studies & toolkits in your inbox.

How we can help

Curious about initiatives to improve diversity and inclusion?
Overwhelmed by climate change? How to approach corporate donating? Considering B Corp certification or developing a Theory of Change ? Already have ideas and initiatives in place but need a framework to formalise?

We help you understand these issues and more through a collaborative 3 step approach.