Share your insight

Cross icon to indicate user to close box

We'll review your information as part of our ongoing research.


Five findings + demystifying packaging claims

Five findings + demystifying packaging claims

March 13, 2023
June 29, 2023
Five findings + demystifying packaging claims

We're delving into environmental responsibility in fashion, and sharing five bite-sized findings.

Subscribe to get our newsletter sharing insights, case studies and trends.

Thanks for signing up, keep an eye out.
Oops! Something went wrong while submitting the form.

We're delving into environmental responsibility in fashion, and sharing five bite-sized findings. Anything you want to know about it? Ask us a question in the comments.

Plus, if you haven’t heard it yet, our episode on packaging is live. 

  1. “Up until the 1940s, when mass production, shifts in consumerism, and plastics came into play, things were actually quite circular.” We’re seeing more and more circular packaging solutions, but we’ll need a lot more for them to hit the mainstream again.
  2. Polyester makes up more than half of the world’s fibre production - twice more than cotton. Animal fibres like wool, down, and silk make up just over 1.5% of total production. 
  3. “A lot of donors look to the quantity and not to the quality. They want numbers… instead of looking at the depth of the innovation." Nadia Campos (iDE Global) spoke about the barriers nonprofits face from donors in our giving research. 
  4. “A self sustaining, zero waste, productive house that demonstrates the potential of our homes to provide shelter, produce food and generate energy.”
  5. Google and WWF have joined forces to create The Global Fibre Impact Explorer (not yet publicly available). “The primary goal is to identify high risk fibres in brands' portfolio and then guide them to recommendations on how to support local initiatives to improve their environmental impact.” Would you use a tool like this?

The great packaging pileup: finding better ways to wrap up our goods

In this episode, we take a closer look at the claims and terms that we see often written on or said about packaging, like recyclable, recycled content, reusable, biodegradable... and try to demystify  what they mean in practice. We give some advice to businesses about how they can tell customers what to do with packaging once it's in their hands. 

We also share another framework to help businesses improve their packaging approach from the Cradle to Cradle Products Innovation Institute, with an example about the world's largest cosmetics company, L'Oreal.

Listen here 

The Business Pickle is here for leaders ready to do good.

Research, case studies, podcasts, toolkits, actions: everything to help you fast track doing business for good. We provide resources and strategic advice for teams to improve their impact.

Using business as a force for good is possible, but complicated. How is your business tracking when it comes to its social and environmental impact? Have you got a plan in place? Do you know where to focus your efforts? If you need a hand, get in touch for a quick chat about how we could help.

Using business as a force for good can be quite the pickle. While you want to balance profit with purpose, real-world challenges get in the way. We don’t have all the answers at The Business Pickle, but we sure have fun seeking them out.

No lectures or silver bullets. Just lessons learned, research uncovered, and experiences shared by some of the world’s brightest voices on making an impact through business.

arrow right white

Explore our research

Report cover page - The billion dollar question of corporate giving.

Avoiding the next funder-created roadblock

Businesses give billions to nonprofits every year. But what if the way you donate hurts instead of helping?
Report cover: We waste a third of our food. What can businesses do about it?

Putting value back into our food system

With our population set to reach over 9 billion by 2040, can businesses feed people not at the cost of our planet?
Report cover: the great packaging pileup; finding better ways to wrap up our goods

Unwrapping our options for better packaging

How can businesses improve their approach to packaging, maximising its value and eliminating waste?

Stay up to date


Get the latest research, case studies & toolkits in your inbox.

How we can help

Curious about initiatives to improve diversity and inclusion?
Overwhelmed by climate change? How to approach corporate donating? Considering B Corp certification or developing a Theory of Change ? Already have ideas and initiatives in place but need a framework to formalise?

We help you understand these issues and more through a collaborative 3 step approach.