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We’re back with more in newsletter #2!

Five findings + the gap between intention & impact

December 7, 2022
June 29, 2023
Five findings + the gap between intention & impact

Coming up are five bite-sized findings, but if you’re hungry for more you can download a research report or listen to a podcast on packaging, giving, food waste, intention vs. impact… all free via our website.

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We’re back with more in newsletter #2! Coming up are five bite-sized findings, but if you’re hungry for more you can download a research report or listen to a podcast on packaging, giving, food waste, intention vs. impact… all free via our website.

  1. The waste hierarchy is a tool to help prioritise waste diversion across all kinds of value streams. For food waste, prevention is the highest priority; then reuse; recycling; recovery; and disposal to landfills as the last port of call.
  2. Recycling aluminium uses around 95% less energy than producing virgin aluminium, where the material is cast and rolled, and formed into a new packaging component.
  3. The Cradle to Cradle Products Innovation Institute sets out 5 principles for a global packaging standard: material health; product circularity; clean air and climate protection; water and soil stewardship; and social fairness.
  4. If your business gives money to a nonprofit, have you thought about the way you’re giving? Open Road Alliance found that 46% of the roadblocks encountered in nonprofit impact projects are caused by funders.
  5. Unrestricted funding enables nonprofits to plan for the future, invest in their team, and focus on impactful work. But as it stands, only 2 in 5 nonprofits receive multi-year unrestricted funding.

In last week’s newsletter, we shared a finding about water use in cotton production - but there’s much more to the story. Here’s an informative read on the impacts of cotton from circular fashion label A.BCH.

Do you know something about environmental responsibility in the fashion industry? This is a topic we’re currently researching and would love your input. Hit reply to this email and share what or who you know with us!

Other upcoming topics:

  • Going carbon neutral/negative
  • Inclusive, sustainable housing

We recently surveyed leaders and managers in small to large organisations to understand where businesses stand on profit and impact, what needs to be done and importantly what's holding them back. Download the report.

How would you score your business’s social and environmental impact? Leaders at impact businesses (those that have B Corp certification, Fair Trade Certified, social enterprise, etc.) tended to score their impact higher, while standard business leaders most commonly gave a score of 5 out of 10.

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The Business Pickle is here for leaders ready to do good.

We provide resources and strategic advice for teams to improve their impact. How is your business tracking when it comes to its social and environmental impact? Have you got a plan in place? Do you know where to focus your efforts? If you need a hand, reply to this email for a quick chat about how we might help.


And if you're after a new podcast, search for The Business Pickle wherever you're listening. We've published part two of our series on the billion dollar question of corporate giving, with the next instalment of our series on the great packaging pileup coming soon!


That's all for now, but we'll be back soon with more interesting findings and links to share.

Using business as a force for good can be quite the pickle. While you want to balance profit with purpose, real-world challenges get in the way. We don’t have all the answers at The Business Pickle, but we sure have fun seeking them out.

No lectures or silver bullets. Just lessons learned, research uncovered, and experiences shared by some of the world’s brightest voices on making an impact through business.

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Explore our research

Report cover page - The billion dollar question of corporate giving.

Avoiding the next funder-created roadblock

Businesses give billions to nonprofits every year. But what if the way you donate hurts instead of helping?
Report cover: We waste a third of our food. What can businesses do about it?

Putting value back into our food system

With our population set to reach over 9 billion by 2040, can businesses feed people not at the cost of our planet?
Report cover: the great packaging pileup; finding better ways to wrap up our goods

Unwrapping our options for better packaging

How can businesses improve their approach to packaging, maximising its value and eliminating waste?

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Curious about initiatives to improve diversity and inclusion?
Overwhelmed by climate change? How to approach corporate donating? Considering B Corp certification or developing a Theory of Change ? Already have ideas and initiatives in place but need a framework to formalise?

We help you understand these issues and more through a collaborative 3 step approach.