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Would businesses sacrifice profit for impact?

What business leaders care about with Mission Matters

April 6, 2023
June 29, 2023
What business leaders care about with Mission Matters

Would businesses sacrifice profit for impact? We shared our surprising findings with Adam Torres on his podcast Mission Matters.

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Gill had a quality catch up with Adam Torres on Mission Matters. They talked about the gap between intention and taking action, what ‘doing good’ means to different businesses, and whether anyone’s prepared to sacrifice profit for impact. 

Is there a gap between good intentions and making an impact? 

Our recent survey of leaders revealed that while 70% of participants agree that businesses have a responsibility to improve their impact, only 2 in 5 feel personally responsible to make an impact through their business.

What’s the most surprising thing business leaders want? 

More than half the participants in our survey would be willing to take a hit to their bottom line if it meant improving their impact! This is huge news, because it shows that there’s a strong commitment to doing this important work. 

What does The Business Pickle actually do for businesses?

We offer a bunch of free resources like in-depth research reports, podcasts, and videos on things like corporate giving, food waste, and packaging waste. We also conduct commissioned research, plus help businesses implement sustainability strategies.

You can listen to the full chat here. Let us know what you think. 

Using business as a force for good can be quite the pickle. While you want to balance profit with purpose, real-world challenges get in the way. We don’t have all the answers at The Business Pickle, but we sure have fun seeking them out.

No lectures or silver bullets. Just lessons learned, research uncovered, and experiences shared by some of the world’s brightest voices on making an impact through business.

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